Oftentimes, we find ourselves losing sight about what it means to be in a client centric profession. We are ready to list our qualifications, our level of experience and our success stories, but in the end, is that what is really pushing our career forward? When it comes to developing a business that places 100% of the profit on client engagement and conversion, becoming interested IN your clients is nearly 100% of the battle. Whether you are in small business marketing, human resources for a large corporation, or a personal trainer, becoming interested in your clients, and their personal lives, will ensure that the relationships you are building will lead to a better retention and higher conversion rate for the future of your business. When people ask my why I decided to leave an office job full time and take on the stress of a 100% client focused business, I say, "it’s because I love people." Let’s get this straight. No, I do not love soccer; I could care less. No, I do not care for ballet; I simply never did get it. And finally, No, I do not like Dave Matthews Band, or The Beatles, or even Van Halen. However, do I care that my clients are going to Chicago this weekend to watch a major league soccer game? Heck yes I do! I’ll tell them the best places to drop in and get a work out during their stay, and let them know what I know about the city. Do I care that your three year old is having her first ballet recital next Friday? Of course I do! I want to see the photos and I want to see how proud you are the next morning. Do I care that you spent 1/2 of your bi-weekly salary on Dave Matthew tickets and are going to New Orleans to see the show? Abso-frickin-lutely. I love being involved in the lives of my clients, and I love learning about new things through my conversations with them. I love that fact that people have their own unique passions, their own interests, and care enough to share them with those close to them; including me. So the next time your client tells you about how they spent the entire weekend seasoning their new iron skillet, don’t ignore the conversation because you have no clue what they are talking about. Take the time to listen to what they have to say and use it as an opportunity to learn something new. Who knows, maybe one day I will find myself at a ballet recital where everyone is dressed in ML Soccer jerseys and everything is choreographed to Dave Mathews Band tunes. It may not have been my first choice of ways to spend my Saturday, but I will be happy that I know what the heck is going on, and will be sure to tell my clients about it.
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Adam P. PfaffCurrent Musings. Incessant Ramblings. Enjoy. Archives
December 2018
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