In the world of marketing, there are two trains of thought: “Proactive” and “Reactive” strategies. For most companies, the big-wigs dictate the “reactive” approach, grasping for last minute dollars and thinking that marketing holds the entire future of their company within a few clicks of a mouse or strokes on a keyboard.
While reactive marketing tactics are necessary for a business to maintain, (they allow business to change their tactics at the drop of a hat), sometimes, businesses become too reliant on this type of marketing strategy and forget the most powerful tools in their planning process; “Proactive” marketing plans. I get it, no body likes to spend 2 weeks brainstorming on how they are going to progress their marketing strategy in order to overcome hurdles they might have faced in the current year. No mid-level marketing professionals enjoy pre-planning emails, or scripting social media campaigns around “what should” happen in the coming months. However, without a solid marketing template to derive a business’ efforts from, there wouldn’t even be a starting place for how to go about being “reactive” when the time comes. As we begin to seal the envelope on 2017, and most marketing departments are finalizing their 2018 initiatives, take the next few weeks to address the largest elephant in the room; how you will utilize what you learned over the last 11 or so months, and what you will do to take your company to the next level.
0 Comments
|
Adam P. PfaffCurrent Musings. Incessant Ramblings. Enjoy. Archives
December 2018
Categories |