Copywriting | Content Creation | SEM Deployment | SEO Management | PR / Brand Management | Sales Customer Relations | Client Services | Website Development | Revenue Management | Consultant
Senior Marketing & Public Relations Manager
May 2011 to Present
Wyndham Vacation Rentals (Kaiser Realty) – Gulf Shores, Alabama
Co-Founder
March 2015 to Present
PNG Creative Solutions, Inc. – Daphne, Alabama
Key Leader
June 2010 to February 2011
lululemon athletica – Dallas, Texas
Media Intern
December 2009 to January 2010
Concussion (now PYTCHBLACK), LLP – Ft. Worth, Texas
Bachelor of Arts Degree
August 2006 to May 2010
Spring Hill College – Mobile, Alabama
Integrated Communications – Undergraduate
Senior Marketing & Public Relations Manager
May 2011 to Present
Wyndham Vacation Rentals (Kaiser Realty) – Gulf Shores, Alabama
- In house marketing professional handling the brand management of the Kaiser Realty brand. Emphasis of work load focused on developing keyword driven copy for digital use, SEO campaigns, SEM campaigns, public relations/brand management, email marketing, and organic content creation. Additional responsibilities include experience as copy editor for annual Vacation Guide (107 page, nationally distributed publication), management of industry partner relationships (sales, collection, and execution of annual industry partnerships).
Co-Founder
March 2015 to Present
PNG Creative Solutions, Inc. – Daphne, Alabama
- Boutique advertising group designed to aid in marketing and creative vision for small businesses. Lead website developer, content creator, SEO and SEM campaign manager, and business consultant. Clients range from food company startups and personal training businesses, to working with the BOD of the largest Property Owners Association in the United States to rebrand their entire business platform.
Key Leader
June 2010 to February 2011
lululemon athletica – Dallas, Texas
- Developed management skills and financial tracking expertise through management of the original Dallas flagship location for the Canadian Based fitness outfit. Responsibilities included hiring (and firing) associates, employee scheduling, inventory audits, front window displays, and social media communications. Also worked with local fitness studios and trainers to network our products into their classes and facilities with trunk shows, product spotlights, and collaborative social media campaigns.
- Worked with a region-wide sales team as a strategic planner for the Dallas based flagship location.
Media Intern
December 2009 to January 2010
Concussion (now PYTCHBLACK), LLP – Ft. Worth, Texas
- Worked as part of the Media team writing detailed memos for media kits, constructing invoice books, contacting media companies, and acted as assistant to Media Supervisor: Amy Yanez.
- Notable projects included the award winning Choctaw Casino re-branding and The Medical Center of Plano re-branding.
Bachelor of Arts Degree
August 2006 to May 2010
Spring Hill College – Mobile, Alabama
Integrated Communications – Undergraduate
- The Integrated Communications program at Spring Hill College catered to students with a passion for marketing, advertising, journalism, and entrepreneurship. The core of the degree was based on communications, while additional requirements included mid-level management, accounting, and campaigns courses.
- Four Year Academic Scholarship