When it comes to building your own personal brand, there are a few things that one needs to consider in order to be successful. Above all, having a great work ethic is the best way for your boss, and your future employer, to know that you are a valued employee. The majority of tasks that are required for most careers can and will be taught through on-the-job training, talent while important, is not necessarily a defining characteristic of a great worker. Next to a solid work ethic, however, is that “special something” that makes YOU stand out among the crowd. Whether it is a special way of wording your closing paragraphs on a big article, a special accent on a design piece, or even simply the way you dress for an interview. These “beyond the expected” traits are what make you irreplaceable; this is your own professional style. A few weeks ago I was in Austin at the Volcom Studio checking out some artwork by the renowned tattoo artist, Thomas Hooper. While “un-inked” myself, I have a keen eye for being able to tell styles of artwork, including flash, and was drawn to Hooper’s work. He had, on display, a few rather large pieces featuring ravens, each with two very distinct traits that made them extremely unique in my eyes. There was a special weight given to the outline of each feather, and the beak of each bird carried a special curvature at the very peak. To me, this embodied Hooper’s quintessential style; taking common elements and making them his own. This is what “style” is all about. It’s not about being the flashiest, it’s not about being the most refined. In all actuality, it’s not even about being the “best,” in a given field. However, by crafting and mastering your own distinct style in the work you do, you can create a following behind your work, and thus, create demand for your craft in the future.
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Adam P. PfaffCurrent Musings. Incessant Ramblings. Enjoy. Archives
December 2018
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