Normally I keep my face (and voice) out of this blog, but I wanted to share some thoughts and figured video was the best way to do it. If you love it, drop my a line at [email protected] and let me know. If you hate it, #mybad :)
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This past week, I have been fortunate to sit down with more a dozen enterprising Real Estate Professionals and offer my experience and insight into how to leverage marketing opportunities to maximize their business. While most small business owners, sales professionals, and real estate gurus are completely “aware,” of what they should be doing in terms of marketing, the starting point is usually the missing piece.
For anyone looking to go into business, or looking to expand their business in 2019, I always suggest going back to the basics and examine “why” they are in business in the first place. When I began my post-collegiate career in vacation rental and real estate marketing, I was lucky enough to work for one of the most visionary leaders in our community, and he had a hugely impactful way of instilling trust in his employees: we memorized the mission statement of the business. While some people often mistake a “mission statement” for their unique “market position,” it does not discount that fact that sitting down and creating a mission statement for your brand, company, or service is perhaps the most impactful move you can make. So, what IS a “mission statement?” “A mission statement is the sentiment and driving force behind why you are in business or performing a service.” A mission statement is NOT HOW you will make money, but instead explains why you have chosen to start your business in the first place. Here are a few questions to ask yourself when you begin to sit down and create your own Mission Statement: -Why Are You in Business? -Who Are You Serving in the Process? -What Drives Your Passion? Who Do You Want to Make “Proud” Of Your Success? Once you have written down these things, the next step is using that information to achieve the following tasks: -Explain to the Public “Who You Are.” -Tell “Your Story” -Create Trust and Value between You and Your Clients. -Create a Basis for your Business Principles. Now that you have the basics for sitting down and creating your own brand or company’s mission statement, I encourage you to make draft after draft until you cannot stop smiling while reading it to your friends and family. Good luck, and don’t ever be afraid to reach out to me for help! -Adam |
Adam P. PfaffCurrent Musings. Incessant Ramblings. Enjoy. Archives
December 2018
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